Occupational Therapy Courses |
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Course Title: |
Marketing and Strategic Planning in Health Administration (MHA 852) |
School: |
A.T. Still University Online |
Description: |
The course reviews the development and execution of marketing techniques. It will cover concepts, tools and processes associated with marketing and strategic planning. Included will be assessment of the external and internal environment, strategy formulation, plan implementation and the marketing of healthcare services and products. Examples from a wide variety of healthcare provider applications will be used. |
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Learning Format: |
Online |
Education Level: |
Masters |
Language: |
English |
Prerequisite: |
Undergraduate Degree |
Credits: |
Not Given |
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